BRAND / PRINT
The Business Centre
The Business Centre has been in operation for more than 30 years, responding to the needs of businesses both small, medium and large. As a not-for-profit, they help businesses find their potential by delivering advice, mentoring and business education at their most exciting and sometimes most challenging stages, working to implement innovative strategies to deliver tangible outcomes. Ronnoco were engaged to develop a strategic approach to their re-brand and positioning that builds upon their foundation and provides a platform for their next stage of growth.
We started with a discovery workshop with the team to focus their attention on their vision, mission and values. This revealed their vision - Empowering people through their business, their mission - to educate, mentor and accelerate business success and their core values - FEED - act with foresight to help identify the best opportunities, with diversity welcoming all through our doors, with empowerment to provide actionable knowledge and with a passion and energy for what we do and how we do it. With this foundation in place, we developed a brand identity system and design methodology that enables a strategic approach to create brand marks for current and future programs, initiatives and locations. Each identity has two intertwined shapes representing their holistic approach and on-going commitment to businesses wherever they are in their lifecycle. The colour palette for each identity is rich and warm and is representative of the energy with which the Business Centre team approach their work and the empowerment they give their clients to develop their business dreams.
Strategy / Positioning / Brand Identity / Print / Signage