PerformHR

Brief

PerformHR have been providing best-practice people strategy and innovative thinking to the HR space for just over 10 years. The award-winning national business are known for challenging HR thinking and helping driven and ambitious business leaders achieve great things through the strategic management of their people. Ronnoco were engaged to initiate and develop a brand refresh that would elevate their positioning, complement their extensive growth strategy and provide them with a firm foundation to see them confidently into the future.

Approach

Following our discovery process where we dug deep into core focus and audiences, our attention turned to the market recognition of the previous brand. Evolving the brand look and feel was key to elevating their positioning whilst being mindful of current audience recognition. A clean and simple evolution of the brand mark using Sassy Green and Leader Grey formed the foundation of the identity, deliberately designed to sit quietly behind bold typography that expressed their positioning and focus. The bright, fresh website experience explores their focus and positioning 'People strategy for brave business leaders' balancing aesthetics and usability with a core requirement to meet the needs of their content-led marketing strategy. Subsequent roll-out across digital collateral is aided by an extensive Brand Resource defining the experience across all touchpoints to ensure consistency is upheld.
 

"Throughout the process of re-branding the business and developing the new website, Ronnoco showed a tremendous desire to help us create a website that would not only support our content-led marketing strategy but deliver a bottom-line impact for the company, too. The thinking went way beyond aesthetics and usability to create a business asset that will help us generate leads, and subsequently new business. 

Of course, the approach is multilayered, in that for a successful business outcome to be achieved we needed a website that aesthetically and functionally represented our brand correctly. Working closely with Ronnoco, we were able to elevate the brand position significantly from where our previous brand and website positioned us, convey our key messages clearly, and guide visitors clearly to their next action."

- Martin Wanless, Chief Marketing Officer, PerformHR

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Services

Strategy / Positioning / Brand Identity / Website / Print

Development OX / Photography Myf Garven