Story of a studio
Who we are and how we think
(01 — STUDIO)
Ronnoco began in 2011 in Tighes Hill, Newcastle. From the beginning, the ambition was simple: build brands that mean something. Not just brands that look good, but brands with structure, intent and staying power.
Our work always starts with conversation. We listen carefully, ask direct questions and take the time to understand where you are — commercially, culturally and strategically. We look at the market around you and identify where the tension and opportunity sit. Then we do the thinking required to shape a brand that holds up under scrutiny.
We do the deep thinking and work to bring brands to life. What you see on the surface is always grounded in something deeper. That’s the difference.
(02 — INSPIRATION)
We pay attention to the world around us. Art, music, architecture, the built environment, the way people move through spaces and systems. These influences don’t dictate our work, but they sharpen our perspective.
Over time, the studio has evolved, but our standards haven’t. We believe clarity builds trust. Simplicity builds recognition. Personality builds connection. When those elements are working together, a brand stops trying so hard, it simply makes sense.
That’s what we aim for. Work that feels natural, not manufactured.
(03 — FOUNDERS)
Raz O’Connor
Creative Director
Raz is the strategic and creative lead behind Ronnoco. Originally from North London, he brings together commercial thinking and creative discipline to build brands that are distinctive, purposeful and built to last.
He balances business objectives with thoughtful ideation, clear storytelling and user-focused design. Known for his calm and collaborative approach, Raz works closely with founder-led teams to simplify complexity and shape brands that feel aligned from the inside out.
Before Ronnoco
Raz honed his design skills across several London agencies before moving into a senior role at a major advertising agency. After transitioning to freelancing, he quickly attracted high-profile clients and built long-term relationships grounded in strategic thinking and creative precision.
Jodi O’Connor
Managing Director
Jodi is a highly skilled and passionate workflow expert, organiser and self-confessed InDesign geek. Her strengths lie in building processes, templates and complex documents, alongside training, marketing and event planning.
She oversees and implements creative projects and brand rollouts, ensuring everything is delivered with care and precision from first concept through to final execution. Jodi brings structure to the studio and confidence to every project.
Before Ronnoco
Jodi started her career in Newcastle, NSW, working in various graphic design and art director roles in the print industry. She then moved to a major media company in London, successfully implementing InDesign across multiple divisions.
