BRAND / PRINT
PowerEarth has provided specialist earthing design and test services for over 20 years. This experience has brought them to the forefront of the various fields in earthing with consultation provided to a wide range of industries including power, rail, water, tunnels, airports, solar and wind, battery storage, mining, industrial and commercial. With senior representation in Newcastle, Sydney, Melbourne and Perth, they provide expert, local support for clients across Australia. Ronnoco were engaged to develop a strategic approach to their re-brand and positioning that represents their core focus and provides a foundation for future growth.
We started with a discovery workshop to focus the team's attention on their passion, purpose and why. This revealed their vision and core focus, to be trusted consultants in their field of expertise and to provide safe environments for clients and their businesses. With this foundation in place, we approached their new identity with a focus on their name and core specialism, earthing, to develop a brand mark and visual language that is bold, contemporary and representative of their solid reputation in their specialist industry.
Positioning / Brand / Iconography / Print