Henshall Capital

Brief

Henshall provides strategic, commercial and financial advice to managers of private capital, project developers and government in the waste, green energy and social infrastructure sectors. Notable projects include the Kwinana waste-to-energy (WTE) project and the East Rockingham Resource Recovery Facility (ERRRF) project both in Western Australia. Ronnoco were engaged to develop a contemporary identity and positioning that would accompany their business growth strategy and see them confidently into the future.

Approach

The Henshall name comes from former convict William Henshall who became Australia’s first minter in 1813 when, acting under the orders of Governor Macquarie, he employed his expertise, honed as a cutler-and later forger and counterfeiter, to create new coins from Spanish silver reals. Utilising specialist machinery that he designed and built himself, Henshall cut the centre from the Spanish real, creating two new coins. The outer ring - the Holey Dollar - was worth five shillings, while the centre - the dump - was worth 15 pence. The coins were sent into circulation until 1822 when they were replaced with sterling coinage. It was clear that the brand identity should visually align with and celebrate this remarkable point in Australian history so the brand mark picks up on the tooling of the coin and the negative space of the hole, coupled with a colour palette inspired by precious stones to reflect the wealth of experience that Henshall has to offer their clients.

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Services

Strategy / Positioning / Brand Identity / Website / Print