Facilities First

Brief

Pioneered in Australia over 20 years ago, Facilities First deliver cleaning and maintenance services to 3,000+ sites nationwide across multiple sectors including Government, Health, Hospitality, Commercial and Retail. Following an introduction by our digital partner Zimple, Ronnoco were engaged to develop a strategic approach to their re-brand and positioning that builds upon their roots and provides a forward-thinking identity for one of the fastest growing facility management service providers in Australia.

Approach

Following an internal redefinition of their purpose, values and why Facilities First were clear that care is at the heart of everything they do. We first refined their purpose statement into an all-encompassing positioning tagline 'Your places, our care' that was non-sector specific and set them up for future growth. Taking inspiration from this foundation we then developed the Care Diamond brandmark, a combination of two F's brought together to represent their commitment to quality, teamwork and care. The subsequent development of brand guidelines and rollout of the brand across all online and offline touchpoints maintains a clean and bold aesthetic that defines Facilities First as a company founded in delivering clean, safe and well-maintained environments for their clients.

"Going through a re-brand can be stressful, it's unchartered waters and there's always a fear about the end result. Not with Ronnoco. They held our hand throughout the process, helping us refine our original brief to deliver a result that has helped us see more value in our brand and as a result reflect more value in our company. Our brand has firmly set us up for future growth and we're so proud of it."

Amy Karaoglu — Marketing + Communications Manager, Facilities First

Services

Strategy / Positioning / Brand Identity / Photography / Print

"We don't consider Ronnoco our brand agency, they're more like a member of our team. They've gone above and beyond to make sure we had everything we needed at every stage of our re-brand. They checked in to make sure we were happy with the direction they were taking, were flexible in responding to our needs and made the whole process a positive one from start to finish. If I could change one thing about our relationship with Ronnoco? I just wish it had started year's earlier."

Amy Karaoglu — Marketing + Communications Manager, Facilities First