Sonora Beauty

Brief

Sonora Beauty offers a diverse range of facial & body treatments in the comfort of your own home to clients in and around Newcastle and the Hunter. Founded by owner Gabriela Legi, Sonora exclusively uses Australian made pure organic products to nurture and protect the skin of their clients. Ronnoco were engaged to develop a brand identity that would appeal to their target clients and position Sonora as a premium offering to women seeking a holistic and natural approach to their skin care.​

Approach

The name Sonora comes from Gabriela's birthplace in the beautiful Sonora region of Mexico. The rich earth and desert landscape that meets the Sea of Cortez inspired our direction for the broader colour palette of the brand coupled with a soft flowing typographic brandmark and aspirational imagery. Since the launch in June 2017, Gabriela has attracted a diverse range of clients who enjoy the Sonora experience in the comfort of their own home.

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Services

Strategy / Brand Identity / Website

Development Strong+Co​