Poke Acupuncture

Brief

Poke Acupuncture is the creation of husband-and-wife co-founders, Ryan Samuels and Lani Stokes. Both Ryan and Lani believe in taking a patient-centred approach, and providing individualised healthcare, focused on helping their clients achieve optimum health. Ronnoco were engaged to develop a brand identity that represented their passion, purpose and experience in the field of Chinese Medicine.

Approach

A modern twist on a traditional Chinese seal formed the basis of the logotype and an extended colour palette of bronze and silver were used to support Ryan and Lani's extensive experience. Impactful, up close photography of their treatments is used throughout the site to engage their target audiences and demystify their process. Clear messaging and informative copywriting positions Ryan and Lani as experts in their field and an asset to the local community.

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Services

Strategy / Brand Identity / Positioning / Copywriting / Website / Photography / Signage / Print

Copywriting The Finer Point / Photography Myf Garven / Development Zimple Digital