LOGOTYPESLogos & Brand Marks |
You've probably heard both these terms before but not quite understood the difference. For us, a logo is a visual representation of a business whereas a brand mark has an emotional connection with the audience. Of course, if crafted well then a logo can connect with an audience too but a brand mark has a greater depth of emotional connection and association behind it in the eyes of the user, customer or client.
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Mish Keats Naturopathy
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