Our friends at HyperWeb have been providing strategic website development services to businesses in the Hunter region for 20 years. Over that time their focus and capabilities had developed considerably to the point that their existing identity was no longer a good fit. Ronnoco were engaged to re-focus their brand and develop an identity that represented and communicated their passion, purpose and experience.
We started with a discovery workshop with the HyperWeb team to focus their attention on their passion, purpose and why. This revealed their vision and core focus, to partner with businesses to achieve their goals and their values which underpin every aspect of their approach to working with their clients. With this foundation in place, we developed a bold brand mark, energetic colour palette and solid typographic direction which represents their commitment to their clients and partnerships. Subtle details in the mark, the + and the full stop representing partnering and pixels respectively, add depth and meaning to an otherwise purely typographic approach.
Strategy / Brand Identity / Positioning / Print
The Annual 2017