Established in 2000, Steve Ballinger and his team approach financial planning differently. Not only with honesty, integrity and passion but also with complete transparency. Ronnoco were engaged to provide a fresh approach to their brand identity that clearly and simply communicated their commitment to their client service offering.
In the initial phase of the project, we conducted interviews with clients to gauge their perception of the brand, the service and the team. Feedback was positive and unanimous around their personal approach and commitment to providing transparency at all times. Starting with a refined version of their existing logotype, our visual approach followed on from the key message ‘Transparent Investing’ introducing the ocean concept as a metaphor for the shifting nature of investments.
Strategy / Positioning / Copywriting / Website / Photography