Ansteys Healthcare

Brief

Ansteys is a respected name in the healthcare and medical supplies industry having serviced the Greater Hunter region for nearly half a century with a reputation for providing specialist advice and products to support customers through birth, injury, illness, rehabilitation and elderly care. Ronnoco were engaged by OX to provide design direction for an eCommerce website that understood and met the needs of target audiences whilst presenting their extensive range of products in an intuitive, user-led experience.

Approach

Working with just their existing logo as a starting point, we first developed a new brand language involving typography and an extended colour palette to form the foundation of the experience. With a largely 50+ demographic, our aesthetic focus for the website was high contrast, bold typography and white space to provide an intuitive and functional experience with little interruption of the task at hand, browsing and purchasing product.  

Services

Website design / UX

Development OX

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