BRAND / WEBSITE / PRINT
Advantage Auction Group
Advantage Auction Group is owned and led by Ricky Briggs - a leading force in Sydney’s premier real estate markets and a steadily growing reputation across Newcastle, the Hunter and the Central Coast. Highly motivated with a wealth of maturity, Ricky brings energy and competitive instinct to every auction, generating outstanding results. Ronnoco were engaged to develop a contemporary brand identity that reflects their passion, personality and focus on excellence and forms a foundation for the next phase of their business development.
Early on in our discovery process the notion of 'We know property... and we know people' became our strategic focus and shaped the brand story and positioning. Moving onto the visual identity, our focus for the brand mark brought together the double A's and the auctioneer's gavel to form a contemporary icon in combination with solid yet approachable typography. The associated colour palette and use of angular cuts across the website and print collateral reflect their passion, personality and infectious energy.
Strategy / Positioning / Brand Identity / Website / Print