The Perception Audit

How the market describes you, in its own words.

Established businesses are often described as they were, not as they are. Capability has grown, the team has changed, and the reputation that built the business is still doing the talking. The Perception Audit measures that gap by comparing how you describe the business with how clients, referrers and your own people actually speak about it.

(01 — PROCESS)

You begin by answering six questions about the business. Those answers are sealed until the end.

We then put a short set of questions to three groups: five clients, three people who refer work to you, and your leadership team. The questions are built to capture language rather than scores, so what comes back is the vocabulary people reach for when you're not in the room.

The responses are analysed for patterns and mapped against your sealed answers.

The questions come from us, not from you. People say things to a third party they'd never say to the founder.

(02 — OUTCOME)

A single findings session, and a report you keep.

We walk through the findings together in a single session. You see the market's words beside your own. How referrers introduce you when you're not there. The work clients don't think to send you. Where people place you on price, and why.

You receive a findings report, typically twelve to fifteen pages. It sets out what each group said, where their understanding diverges from yours, which gaps are costing you the most, and what needs to change. How to change it is a separate conversation, and the report is written so you can act on it whether or not that conversation is with us.

Sometimes the audit confirms you're well understood and the gap is narrow. We'll say so.

(03 — INVESTMENT)

Three weeks from start to session. Around two hours of your time.

$2,450 +GST

Payment on booking, work begins on receipt.

Timing assumes responses arrive within two weeks of the questions going out. If they're slower, the session moves with them. You introduce us to each respondent, and we take it from there. Individual answers are never attributed to the person who gave them.

(04 — QUESTIONS)

  • A findings session and a designed report of twelve to fifteen pages. The report stands on its own. You'll be able to act on it without us.

  • It tells you what needs to change and why, ranked by what it's costing you. How to change it is the next conversation, whoever you have it with.

  • Five clients, three people who refer work to you, and your leadership team. You introduce them, we do the rest. Individual answers are never attributed.

  • We'll say so. Some businesses are better understood than they think, and knowing that is worth having too.

Start with a fifteen minute call.

Enough to confirm the audit fits your business.
If it does, we'll book it in.