Braye Cragg

Brief

For over 100 years, Newcastle and Lake Macquarie residents have trusted Braye Cragg Solicitors to represent them in all aspects of law from criminal, family and estate to property, taxation, and compensation. The committed team pride themselves on offering professional advice, with a personal touch. Ronnoco were engaged to take a fresh approach to their brand identity and re-think their positioning whilst remaining relevant to their clients. 

Approach

A comment early on in the discovery process, 'traditional but not stuffy', shaped our approach to the logotype and informed the direction of the positioning. Being the only solicitors in the area to offer a full range of services including criminal law, 'Yes, we can help' speaks directly to those in need whatever their circumstances.

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Services

Strategy / Brand Identity / Positioning / Copywriting / Website / Photography / Signage / Print

Copywriting The Finer Point / Photography Eddie Cross / Development Zimple Digital