Blue Gum Landscaping

Brief

Blue Gum Landscaping provides landscaping supplies (not surprisingly) to tradies and backyard warriors in and around the Hunter region. Ronnoco was engaged to develop an identity that would resonate with their target audiences and a website that, in particular, considered the needs of the on-site tradie.

Approach

Taking inspiration from a combination of spray-stenciled lettering, bark textures and, of course, blue gum we developed a bold brand mark that is down-to-earth, gritty and unfussy — perfect for tradies and backyard warriors happy to get their hands dirty. Our focus on the website was a clean and simple user experience driving quick access to the Blue Gum product range, add to quote functionality and a quantity calculator. Customer feedback for the website has been fantastic particularly from on-site tradies using the mobile version to browse and share product ideas with their clients.

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Services

Strategy / Brand Identity / UX / Website / Vehicle Signage / Print

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