Armcrest

Brief

For over 30 years, Armcrest has been helping people in Newcastle and the Hunter to achieve their financial goals. Ronnoco were engaged to create a brand identity that communicates their passion for helping clients enjoy a stress-free future and also represents their lifelong approach to financial planning.

Approach

Loosely based on the infinity symbol, the logotype represents the Armcrest commitment to providing on-going assistance to their clients as changes occur in their lives. Families grow, economies shift, dreams change. The single page website solution focuses on why they do what they do rather than describing the detail of the services they offer, appealing to their clients' varied wishes, needs and desires for a financially secure future.

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Services

Strategy / Brand Identity / Positioning / Copywriting / Website / Photography / Print

Copywriting The Finer Point / Photography Paul Santarelli​ / Development Zimple Digital